Selected Work Stories
Below are a few short narratives from real-world work environments that shaped how I think about problems, decisions, and collaboration. These aren’t exhaustive case studies, but reflections on ambiguous situations, the tradeoffs involved, and what ultimately mattered.
Designing for How People Actually Behave
When users didn’t shop the way the product expected, the solution wasn’t more optimization; it was meeting them where they already were. This story reflects on adapting product decisions to real behavior.
When “Just Give Us the Data” Wasn’t Really About Data
What initially looked like a request for raw data turned out to be something else entirely. This story explores how understanding regulatory constraints reshaped our approach to reporting and why simpler, more practical solutions often deliver the most value.
When The Solution Wasn’t The Problem
A software product initially built to optimize bidding revealed a deeper operational problem. This story explores how reframing the problem led to a broader, more durable product direction aligned with how customers actually worked.
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